My morning routine is simple. I wake up, read as much as I can cram in, hit the gym then prepare for the day.
That routine was cut short this morning when one of the first articles I read was announcing the new face of Maybelline Cosmetics.
His name is Manny Gutierrez.
Complete with facial stubble, a normal, near-regulation haircut and typical “boy” clothes, Manny has made a name for himself and become “Instafamous” by showing off his different makeup looks on Instagram and Youtube.
Over two million people subscribe to his YouTube channel and a whopping 3 million on Instagram.
So when my eyes set on Mannyboy’s pictures posted on Elle, I had to take a moment and reevaluate society as a whole.
Maybe I’m just easily shocked but let’s see how you feel after seeing the new face of what was a glamorous brand:
Do you swear you’ll stay forever, even if my face don’t stay together? ? Eyes – @patmcgrathreal gold metalmorphosis, and @morphebrushes 35F palette Brows – @anastasiabeverlyhills dark brown brow definer and clear brow gel Face – @katvondbeauty shade and light palette and highlight … ? Lips – @jeffreestarcosmetics mannequin Brushes used – @morphebrushes as always! Especially that yellow gold brush set YAS! Use code MANNYMUA to save money! ?? Lashes – @nubounsom Bella
As you can see, Manny can put on makeup better than Roger Stone can dress.
Sadly, Manny wasn’t the first male “Beauty Boy” to be offered a contract by a cosmetic company.
In October of 2016, Covergirl welcomed James Charles to grace their advertising.
Covergirl and Maybelline appear to have jumped the gun in playing into the acceptable nature of identity politics.
The vast majority of Americans . . . and therefore the vast majority of consumers do not want to reward “Beauty Boys” and most women sure as heck won’t be inspired to buy products because of how they cover up stubble.
But maybe these brands have caught a market trend that us “normal folks” missed. Do they think a trend is starting where men scrape on a plate full of makeup before heading to the office, or their assembly line at the factory?
We shall see . . .