Gillette’s latest ad campaign targeting #MeToo sympathizing millennials criticizes “Toxic Masculinity,” by portraying a combination of bullying, sexual harassment, and “boardroom” behavior.
The video, isn’t going over so well for the company and has been viewed over 20 million times.
It’s also generated over a million “thumbs down” votes with only half that in positive reactions.
The reason for the backlash is best described by comedian Joe Rogan who said, “it makes every man look like a misogynist piece of shit.”
Madison Avenue advertising execs may have bet on the success of Nike’s Colin Kaepernick campaign, thinking they could veer to the political left to get an uptick in sales.
In this case, the verdict is already out in that while Gillette may attract a few millennials who have the ability to produce stubble, they’re losing American males who are fed up with being targeted and maligned by wrong-headed feminists.
Gillette is owned by Proctor & Gamble, ad multi-national corporation.